The ability to tell time is one of the most overlooked achievements of mankind, doing it fashionable is another story.

In a time when the world seemed to stop time, we ticked forward. We couldn’t hold an event to launch a gorgeous time piece due to the pandemic, so we improvised. Helping to launch one of the first truly augmented reality “try-on” experiences from the comfort of home, this detailed 3D watch was (tirelessly) re-worked to function properly, natively, within Instagram AR. Garnering incredible feedback and engagement along the way. Including a SABRE “Best in Digital & Promo” award. Our team really crushed this one.

Role | Associate Creative Director

The world awaits.

Gillette needed to garner attention for a revolutionary razor. One that exfoliates as it shaves, elevating A-game. This one-stroke of genius was born from Gillette Labs, through years of research and rigor. We created a media lookbook and supplement content to drive awareness and buzz around the new innovation.

Role | Associate Creative Director | Designer | Edit Director

When you mess with bunk snacks, you’re Messin’ with Sasquatch.

From Call Of Duty to Instagram AR to the “silhouette challenge” on TikTok, no creative outlet was spared reaching these hungry-for-content rebels. If it was dope and relevant, we made it. No cap.

Role | Associate Creative Director | Senior Art Director | Photographer | Animator

Our most memorable meals started 50 years ago, where metalworking met craftsmanship.

That crisp sear, rumbling braise, bubbling bolognese. All started when All-Clad set out to create the most incredible cookware on this planet, for professional chefs and at-home culinarians. What makes this work special to me is; I made half of this content at home, by myself, in my dining room during the pandemic. No chef, no PA’s or camera assistants. No food stylists. Can you spot the difference?

Role | Associate Creative Director | Photographer | Food Stylist

Directed the social media playbook & launch of Need For Speed’s Unbound game online. Our work involved tapping the new generation while not alienating the gen that made the game popular. Some of work here is sample content, slightly modified for presentation.

Role | ACD

TFW you roll up and see bikes out front, knowing your friend’s mom finally stocked back up on Bomb Pops.

We’re talking about the nostalgic red-white-and-blue frozen sticks of taste bud glory, what dreams and memes are made of. If you don’t get it, it’s probably not for you. We knew our audience, and knew we couldn’t be ok boomers. So we didn’t pretend to be something we’re not.

Role | Multimedia Designer | Animator | Photographer

Challenge: Get fans excited about in game characters way before final gameplay footage.

The Idea: Stitch pre-alpha footage together & dub it with cleverly written David Attenborough impersonator V.O.

Role | ACD

Eloctate can help those suffering with hemophilia regain control of their life*. Which is absolutely incredible.

The stories I’ve heard working on this brand made every long night, tiring photoshoot, and problem solving even more impactful. Working directly with Mark Seliger to bring some of our ideas to life definitely was a career highlight.

Role | Senior Art Director | Photographer | Animator

*This content was originally accompanied with really important safety information, please take no medical advice from this page.

The most fulfilling part of making is the journey, and the tools needed to get there.

Interestingly enough, makers are simple until they need to be complex. They love to see the tools in action before purchase, and we definitely provided the action. From dipping @TheFatJewish in a bowl of chili carved with a Craftsman chainsaw while a model sprinkles cheese over his voluptuous body eating it with a Craftsman shovel for the Super Bowl, to showing tools off in interesting and unique ways. We were Made to Make.

Role | Content Creator | Production hand

T-fal makes cooking attainable for everyone, no matter the skill or budget.

Even in a saturated market, we managed to pull off content that speaks to consumers in a unique way. By focusing on the “Thermo-spot” (patented color dot to indicate when pan is preheated), we created differentiation & spoke to them on their level. During the pandemic we noticed a lot of TikTok users showing our pans in their recipes, so we decided to launch our own channel. It’s not polished, over-produced, or insanely scripted. It feels authentic and authentic to the platform.

Role | Associate Creative Director

Launching a new product isn’t easy, but when it includes pure and simple ingredients - you get pure and simple goodness.

Premium snack nuts that you find in the refrigerated section of the grocery store had to feel premium. Light hearted and relatable moments made this content launch feel like a best friend sitting across the table drinking coffee. My favorite moment working on this brand was sourcing miniature hats and clothing to fit on a single almond nut. It’s not that easy, but incredibly rewarding.

Role | Multimedia designer | Photographer | Editor

There’s nothing like waking up to the smell of 90 degree summer, energized crowds, and back stage chaos.

Giving fans a closer view of the stage is an incredible feat of orchestra, and requires utmost attention to detail. We worked hard to live stream the show to both crowds IRL and on social channels.

Role | Camera Assistance

There isn’t much you can’t do with Fisher nuts, they’re like the swiss army knife of nutrition.

Salad toppers, baked goods, and feisty toddlers in the backseat all reap the benefits of Fisher nuts. While on the brand, we approached content with trending in mine. Snacking occasions and recipe tips and tricks really resonated well - also a hell of a lot of fun to make.

Role | Multimedia Designer | Photographer

Depend can help those fighting incontinence regain control of their life, all while challenging stigma and self-doubt.

Incontinence is tough, especially in culture. However, it doesn’t have to be. We set out to help regain confidence and provided a sense of community without alienation. Coming to our feed helps our audience not feel so alone, and a reflection of how strong they truly are.

Role | Associate Creative Director | Designer | Photographer

Enjoy Life makes (delicious) snacking possible for many people who have certain food allergies.

Imagine going over to your “non-allergy” friend’s house growing up and watching them snack on chocolate chip cookies while you have a dairy allergy. Now imagine your mom packing you homemade Enjoy Life Lemon Cookies in your backpack. This content was meant to promote inclusion, in fun ways.

Role | Multimedia Designer | Content Creator | Photographer

We all have our outlets, mine is making.

This is a small collection of things I love with people I love.