The most fulfilling part of making is the journey, and the tools needed to get there.

Interestingly enough, makers are simple until they need to be complex. They love to see the tools in action before purchase, and we definitely provided the action. From dipping @TheFatJewish in a bowl of chili carved with a Craftsman chainsaw while a model sprinkles cheese over his voluptuous body eating it with a Craftsman shovel for the Super Bowl, to showing tools off in interesting and unique ways. We were Made to Make.

Role | Content Creator | Production hand