At ExxonMobil, we teamed up with F1 World Champion Max Verstappen, Carrera Cup Champion Madeline Stewart, and trailblazer Sabre Cook, the first female finalist in the Porsche North America Young Driver Academy, to make driving safety cool (yes, really). We created fun, relatable TikToks and Instagram Reels full of fast RC cars and big personalities—because who better to talk safety than world-class drivers who actually know how to handle the speed?