The ability to tell time is one of the most overlooked achievements of mankind, doing it fashionable is another story.

In a time when the world seemed to stop time, we ticked forward. We couldn’t hold an event to launch a gorgeous time piece due to the pandemic, so we improvised. Helping to launch one of the first truly augmented reality “try-on” experiences from the comfort of home, this detailed 3D watch was (tirelessly) re-worked to function properly, natively, within Instagram AR. Garnering incredible feedback and engagement along the way. Including a SABRE “Best in Digital & Promo” award. Our team really crushed this one.

Role | Associate Creative Director