We pranked basketball fans with Denver Nugget’s Jamal Murray hilariously missing high fives during games, only to reveal the reason—his dominant hand was covered in Cheeto dust, or 'Cheetle.' This tied back to Cheetos' 'The Other Hand' campaign, highlighting how fans who eat Cheetos with their dominant hand have to rely on their non-dominant hand for everything else. Earned media ate it up, and so did we.

Role | ACD | Director