"The People of Wild Alaska Pollock" is a campaign that dives into the world of the fishermen and women braving Alaska’s remote waters. Battling the elements, they work tirelessly to bring fresh, sustainable pollock to tables across the lower 48. Their grit, passion, and deep connection to the ocean fuel an industry that feeds millions. This campaign isn’t just about the catch—it’s about the people behind it, and it was an honor to tell their stories.

Role | Associate Creative Director